With the continuing growth of the Patersonrose brand internationally and locally it was decided to consolidate the online shop onto the main website which meant a complete rebuild of the main website as well as restructuring other websites, the social media engagement and the enabling of a good content management system so that staff could control the output.
WordPress was the web cms of choice and woocommerce was used for the ecommerce parts as it gave the best range of options to suit existing knowledge and systems without causing the shared hosting server to throw a fit.
After only 7 weeks online, online sales are already in the ten of thousands and over 20,000 unique visitors are coming to the website a month.
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