Creative Brief

Quotes from Medlicott Design include the design, build and search engine optimization of your website, domain name research, photo manipulation, set up of email accounts, and the addition of the website to the major search engines (Google, MSN and Yahoo).

To begin with I would like to find out some basic details, which can be used to create a quote, or obtain a ballpark figure for you to work with. However, before you fill in the Creative Brief form below, you need to consider the reasons for having  a website. Clarifying this can make it a lot easier for both yourself and Medlicott Design to work together and achieve a desirable outcome.

What Are Key Ingredients for Creating a Successful Web Site?

  • It must have a defined business purpose
  • It must have a defined target market
  • The needs of the target market need to be met
  • The content and design of the site must be compatible with the business objectives and target market requirements
  • The website must reflect your business image
  • The website must be effectively marketed
  • Sufficient resources need to be allocated to manage and administer the website and respond to any user requests
  • Commitment on the part of the business to make the website an integral part of the business process

If you want to think about this further, download my “Do You Need a Website” form which will help you decide.

Below you will find a questionnaire, that hopefully will give me an idea of some of your requirements, and help us be able to ‘cut to the chase’ and find out what you want to do and whether it can be done. If you prefer not to fill it in online but would rather download, print, study and fill in later right click, and select save target as on either of these documents.
Creative Brief (PDF)   Creative Brief (Word Doc)

Creative Brief Form

Your Name (required)

Your Email (required)

Design/Concept Questions

1. Do you have any pre-conceived ideas of how you would like your website to look?

2. Do you have a company logo that you wish to use?

3. Do you want to sell products or services online i.e. an ecommerce website?

4. Do you have a specific time frame that your website needs to be completed by?
(e.g. to meet opening day, advertisements scheduled and/or other factors)

5. Do you currently have an email contact that is checked regularly?
This is for ongoing enquiries that won’t interfere with other work commitments during the development phase.
If different to above, please address add here.

6. Do you want a new email(s) related to your website name e.g. me@somewhere.co.nz?
 Yes No

Website Purpose

1. What is the primary purpose of the website?

2. Who or where is your target market?

3. What are the long term goals or secondary goals for your website?

Perception/Target Audience/Market Strategy

1. What category does your business, club or organisation's belong to?
e.g. Builder, Retail Shop, Sports Club, Community Organisation, Accommodation, Tourism

2. How your company is currently perceived?
Do you want to carry the same kind of message through your website?

3. Use a few adjectives to describe how the user should perceive the website.
(Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.)

4. What is the overall message you are trying to convey to your target audience?
(For example, cost-effective, secure, reliable, efficient.)

5. How do you perceive a successful result from your website?
(enquiries, membership, sales)


Please leave this field empty.

Extra Comments

Please enter any further comments related to your website that you think will help my assessment of your needs.

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